![golf swing speed reader golf swing speed reader](https://krankgolf.com/media/temp/KevinShook-ProPortrait.jpg)
But to help mitigate this reality, Titleist developed a graduated core where the center remains soft and the outermost portions are incrementally stiffer. And in this case, based on initial measurements on our gauge, the new AVX is three to four points softer than the current version. What?īut you just said that a soft core, such as that found in low-compression balls like AVX, is inherently slow. The revamped core is designed to generate high speed with less spin in the long irons. “We achieved this by softening the urethane cover to achieve greater short game performance while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance,” according to Waddell.Īgain, the salient point is that every component of a golf ball is connected and has a direct impact on performance. Yeah, and I want cauliflower rice that tastes like filet mignon. In fact, while you’re at it, a bit more short-game spin would be nice as well.
![golf swing speed reader golf swing speed reader](https://www.onthegolfgreen.com/wp-content/uploads/2020/10/P8V62WK.jpg)
Translation: Golfers want more distance off the tee but without any loss in greenside spin. “With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love while enhancing greenside spin,” says Frederick Waddell, Director of Golf Ball Product Management. Looking for which golf balls performed best? “One size fits all” might work for that $2 Walmart poncho, but that’s about it. As a result, engineers must fudge around with dimple patterns, mantle layers and cover thickness to alter spin and trajectory to generate sufficient distance.Ĭontrary to what some might want consumers to believe, it’s ill-advised to suggest that a single ball has the necessary performance attributes for every golfer. However-and stop me if you’ve heard this before-a softer core is also slower when it comes to generating ball speed.
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A softer core material produces lower spin off the driver which is beneficial for most golfers. If you have $5 and decide to spend it on a pint of Ben and Jerry’s Chunky Monkey, you can’t spend that same $5 on something else.
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Golf ball design is a series of opportunity costs, much like allocating finite resources such as time or money. And therein lies the crux of the golf ball manufacturing conundrum. Meaning that when you change one aspect (spin), it’s going to alter either flight or feel or both. Additionally, it’s worth noting that flight, spin and feel are all dependent variables in the golf manufacturing equation. These aren’t unique to Titleist but it does give us a clean and tidy structure to help understand the differences between models. You’ll hear Titleist reference its three hallmark ball fitting criteria quite often. Speaking of which … Titleist AVX Flight, Spin and Feel
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However, much like Pro V1x Left Dash, AVX caters to a specific, albeit smaller, group of golfers best suited by a particular combination of flight, spin and feel.
![golf swing speed reader golf swing speed reader](https://theawesomer.com/photos/2020/02/callaway_golf_practice_set_1.jpg)
Point of reference: Titleist Pro V1 is billed as mid-launch/mid-spin while Pro V1x is high-launch/high-spin, relatively speaking.Īdmittedly, it’s a niche performance design that probably won’t ideally fit most of you reading this article. The intent was to give golfers softer overall feel with less spin and a lower trajectory. Titleist introduced AVX in 2018 primarily as an alternative to the bellwether Pro V1 and Pro V1x offerings. For those of you who enjoy pop-culture references, the AVX is like working on Dutton’s Yellowstone ranch but without the “Y” brand. However, it lacks perhaps the most identifiable moniker in the golf ball industry- Pro V1. It’s not a value-priced option aimed at the golfer who wants to play Titleist without paying a premium.
![golf swing speed reader golf swing speed reader](https://golferlogic.com/wp-content/uploads/2020/08/simple-golf-swing.jpg)
Yet, without any obvious connection to the Pro V1 franchise (say, like calling it Pro AVX or something), it exists in golf ball purgatory. The Titleist AVX golf ball is a bit of an enigma.īased on its material make-up, it doesn’t fit with the three-piece, TPU-covered Titleist Tour Speed or two-piece Titleist Tour Soft.